CASE STUDY SPOTLIGHT

Case Study #1
When this large consumer product manufacturer needed a new licensing strategy and a senior manager to execute the plan . . .
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Case Study #2
What's in a plan? A strategic vision of the marketing function. This established business enterprise sought to enter a new market segment and needed a strategic marketing plan . . .
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Case Study #3
The launch of a new brand by a New York designer/artist had its own unique combination of market challenges, financial resources and business opportunities . . .
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Case Study #4
When a consumer products company wanted to reach out directly to engage it's consumers, a strategic Social Media plan was the answer . . .
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