Marathon Marketing’s special business focus is licensing. Licensing is a process where the owner of intellectual property grants the right to another to use that property for goods or services in specific ways. Licensing is a powerful marketing tool. It should be an essential consideration of a company’s long- and short-term marketing plans. Marathon Marketing offers advice on specific licensing matters as well as the use of licensing as part of an overall marketing plan. Specifically, we can work with your organization as a part-time licensing strategist and manager, creating a detailed work plan and implementing the tactical steps necessary for your success in this important area of marketing.