Cartoon Network
Anna Griffin
Splash! Animals
Digital Blue
Crown Crafts
JLA Home
Animal Adventure
Neat Solutions
Zak Designs
United Industries/Spectrum Brands
Skin Cancer Foundation
Team In Training (NJ Chapter)

Case Study #1

Challenge: A large consumer product manufacturer needed an update to its licensing strategy and needed to add a senior manager to execute the plan.

Solution: Marathon Marketing conducted a complete review and analysis of the Company's existing licenses, the marketplace and the competitive environment to develop a targeted licensing strategy focused on brands that would enhance the Company's market positioning.

Result: With new objectives in place, Marathon Marketing provided management services to oversee the execution of the new licensing strategy on an ongoing day-to-day basis.

Case Study #2

Challenge: An established company wanted to enter a new market segment and needed a strategic marketing plan to focus its efforts.

Solution: Marathon Marketing developed a marketing plan that included an in-depth analysis of the target market, competitors and consumers, market segmentation, a SWOT analysis, specific goals and objectives and the tactical initiatives to reach them.

Result: The successful launch of a complete product line with placements at key industry retailers.

Case Study #3

Challenge: The launch of a new brand by a New York designer/artist had its own unique combination of market challenges, financial hurdles and business opportunities.

Solution: Marathon Marketing provided advice and counsel through the development of 1) a Business Plan for the client that was used as the basis of the presentation to angel investors, 2) the brand's market and creative positioning and 3) a strategic licensing plan.

Result: The client received the needed funding and has launched a successful licensing program generating royalty income to the satisfaction of the client and its investors.

Case Study #4

Challenge: Engaging consumers directly to build a brand community.

Solution: Marathon Marketing developed a Social Media strategy to engage, inform, and entertain the company's consumers along with schedules and development of content for day-to-day activities as well as special events.

Result: Social Media is an integral part of the company's overall marketing strategy. The brand community has been established. Consumer engagement continues to grow. Website traffic is up along with brand awareness and product sales have increased.