Tag Archives: marketing

A Good Apple in New York City

Last week I was in New York City for a few days of meetings with a client – let’s call him Bob.  I had arranged meetings with our marketing partners to kick off our new programs. Our first meeting was … Continue reading

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Try Something Different

Not too long ago I had the pleasure of cycling through historic parts of Atlanta on a bicycle tour – something I had never done before.  Bicycle Tours of Atlanta conducts  10-mile tours through in-town neighborhoods, city parks and past … Continue reading

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Preparing for Licensing Expo – Part 2

As Licensors prepare for Licensing Expo 2012 with their long to do lists from the layout and design of their exhibition booth to perfecting their sales presentation materials, it’s a good time to keep in mind that Licensing Expo is … Continue reading

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The Internet Is Messy, According to David Weinberger

I recently had the privilege of hearing David Weinberger, author of The Cluetrain Manifesto speak at a New York Technology Council event at Frankfurt, Kurnit. David Weinberger is a Harvard researcher and most recently author of Too Big to Know: … Continue reading

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Seven Social Media Tips for Businesses

Does your business use social media to market? If not, now’s a great time to get started because Social Media is here to stay.  Here’s my list of Seven Social Media Tips for Businesses using and looking to use Social … Continue reading

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Is Licensing Right For Your Company?

As a marketer of consumer products, you’ve heard about “licensing”, but you’re not sure what’s involved or whether it is something your company should consider.  Here are a few issues to consider before jumping into licensing. First, the product itself. … Continue reading

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A Time for Change

As we approach the second half of 2012, companies are certainly looking for new ways to grow. Consider five areas for new growth: geography, industry, new technologies, consumer trends and points of need. If businesses take a thorough inventory of … Continue reading

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My Dog Knows Good Business

My Rhodesian Ridgeback Roxy is a very large gentle dog.  You might not guess by looking at her, but she’s also quite smart.  We’ve taken dog obedience and agility classes, and she’s an AKC certified therapy dog too. She knows … Continue reading

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One Mile At A Time

In November 1999 I attend my first Team N Training Informational meeting to learn about running a marathon or a half marathon to support the Leukemia & Lymphoma Society.  The speaker told the crowd, “It all begins with the first … Continue reading

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