Category Archives: Marketing

Been a Tumblin Using Tumblr — and Liking It!

Been using tumblr lately and lovin’ it. Mostly because the user interface is so easy to use, and I can blog in sound bites rather than write a whole article. In fact, I like it so much, I’m blogging right … Continue reading

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Preparing for Licensing Expo – Part 3

Licensing Expo is a time for Licensees to focus on the “now” as they set up appointments with as many licensors as they can fit into two and half days in Las Vegas to learn about all the new properties … Continue reading

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Try Something Different

Not too long ago I had the pleasure of cycling through historic parts of Atlanta on a bicycle tour – something I had never done before.  Bicycle Tours of Atlanta conducts  10-mile tours through in-town neighborhoods, city parks and past … Continue reading

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Using Images to Support Your Social Media Campaigns

There’s no doubt that the phrase “a picture is worth a thousand words” rings true in many instances.  Let me suggest that in social media, an image is essential to your overall campaign.  While you can skillfully craft a post … Continue reading

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Preparing for Licensing Expo – Part 2

As Licensors prepare for Licensing Expo 2012 with their long to do lists from the layout and design of their exhibition booth to perfecting their sales presentation materials, it’s a good time to keep in mind that Licensing Expo is … Continue reading

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The Internet Is Messy, According to David Weinberger

I recently had the privilege of hearing David Weinberger, author of The Cluetrain Manifesto speak at a New York Technology Council event at Frankfurt, Kurnit. David Weinberger is a Harvard researcher and most recently author of Too Big to Know: … Continue reading

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Preparing for Licensing Expo 2012: A 4 Part Series

Whether you are an experienced, might I say, even a grizzled veteran of the Licensing Industry or someone just investigating the business for the first time, Licensing Expo offers learning, networking and deal making opportunities for everyone. How can you best … Continue reading

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Seven Social Media Tips for Businesses

Does your business use social media to market? If not, now’s a great time to get started because Social Media is here to stay.  Here’s my list of Seven Social Media Tips for Businesses using and looking to use Social … Continue reading

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Is Licensing Right For Your Company?

As a marketer of consumer products, you’ve heard about “licensing”, but you’re not sure what’s involved or whether it is something your company should consider.  Here are a few issues to consider before jumping into licensing. First, the product itself. … Continue reading

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A Time for Change

As we approach the second half of 2012, companies are certainly looking for new ways to grow. Consider five areas for new growth: geography, industry, new technologies, consumer trends and points of need. If businesses take a thorough inventory of … Continue reading

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