Category Archives: Marketing

4 Innovation Tools to Drive Your Business

Innovation is something we know we all need as part of our overall business plan to keep one step ahead of our competitors. We talk about it, we want it to happen, and we wish for it. But then reality … Continue reading

Share
Posted in Licensing, Marketing | Leave a comment

10 Lessons Learned: Marathon Marketing Celebrates 10 Years

April 6, 2014 marked a special anniversary – one that not many businesses get to celebrate.  Marathon Marketing turned ten years old! Only 34% of small businesses survive 10 years or more and I’m happy to be included in that … Continue reading

Share
Posted in Licensing, Marathon, Marketing, Social Media | Tagged , , , , , , , | 1 Comment

Twitter Anyone?

Gaining perspective often means taking a step back and seeing concepts from a different angle.  To gain a bit of social media perspective this week, I took a step back (a couple of decades) and asked the 20-something PR interns … Continue reading

Share
Posted in Marketing, Social Media | Tagged , , , , | Leave a comment

Are You an Optimist or a Pessimist?

Look at the picture closely: Is the glass half full or half empty? Lately I’ve been giving some thought to Optimism vs. Pessimism.  Basically both are just attitudes – but what a difference each one makes on the way we … Continue reading

Share
Posted in Marketing, People | Tagged , , , , | Leave a comment

Finding Focus

In a recent conversation, my colleague mentioned that she was feeling so distracted. Her ability to concentrate and stay focused which had served her so effectively during college and law school seemed to have almost disappeared. At the office, she … Continue reading

Share
Posted in Marathon, Marketing, People | Tagged , , , | Leave a comment

Why Coaching?

You may have heard of a friend or work colleague talking about or receiving coaching.  Perhaps you have thought about reaching out to a coach but wonder, “What exactly IS coaching and how could it help me?” Simply put, coaching … Continue reading

Share
Posted in Marketing, People | Tagged , , , | Leave a comment

New York Tech Meetup Recap

I attended last night’s NY Tech Meetup. And, apparently, it’s a coveted ticket. I had an extra and I received more than 25 emails in less than 24 hours requesting the ticket! The group that “met up” was comprised of … Continue reading

Share
Posted in Marketing, Social Media | Tagged , , , , , | Leave a comment

Celebrating Milestones: Marathon Marketing Celebrates its 8th Anniversary

This month Marathon Marketing is celebrating eight years in business. The realization of this anniversary caused me to do a a little reflecting.  Is there anything special about the number 8? What does 8 years in business mean?    I … Continue reading

Share
Posted in Marathon, Marketing | Tagged , , , | Leave a comment

Emory Law School Goes to the Dogs

Roxy and I recently visited with several students from Emory Law School with our pet therapy group, Happy Tails. It was final exam time and the Emory Law School set up a special room in the law library so students … Continue reading

Share
Posted in Marathon, Marketing | Tagged , , , , | Leave a comment

A Good Apple in New York City

Last week I was in New York City for a few days of meetings with a client – let’s call him Bob.  I had arranged meetings with our marketing partners to kick off our new programs. Our first meeting was … Continue reading

Share
Posted in Marketing, People | Tagged , , , , | Leave a comment