Category Archives: Licensing

4 Innovation Tools to Drive Your Business

Innovation is something we know we all need as part of our overall business plan to keep one step ahead of our competitors. We talk about it, we want it to happen, and we wish for it. But then reality … Continue reading

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10 Lessons Learned: Marathon Marketing Celebrates 10 Years

April 6, 2014 marked a special anniversary – one that not many businesses get to celebrate.  Marathon Marketing turned ten years old! Only 34% of small businesses survive 10 years or more and I’m happy to be included in that … Continue reading

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Licensing Expos 2012: LIMA Award Winners

The Licensing Expo 2012 is underway in Las Vegas.  The exhibit floor has been filled with the buzzing sounds of deal making and networking.  Exhibitor’s booths seem more elaborate than in the past few years and Attendees appear to have … Continue reading

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Preparing for Licensing Expo – Part 4: Networking

Licensing Expo is less than a month away and your calendars are now filled with back to back 30 minute appointments. Along with these direct meetings, Networking is an essential part the Licensing Expo experience. Here are a few tips … Continue reading

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Preparing for Licensing Expo – Part 3

Licensing Expo is a time for Licensees to focus on the “now” as they set up appointments with as many licensors as they can fit into two and half days in Las Vegas to learn about all the new properties … Continue reading

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Preparing for Licensing Expo – Part 2

As Licensors prepare for Licensing Expo 2012 with their long to do lists from the layout and design of their exhibition booth to perfecting their sales presentation materials, it’s a good time to keep in mind that Licensing Expo is … Continue reading

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Preparing for Licensing Expo 2012: A 4 Part Series

Whether you are an experienced, might I say, even a grizzled veteran of the Licensing Industry or someone just investigating the business for the first time, Licensing Expo offers learning, networking and deal making opportunities for everyone. How can you best … Continue reading

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Is Licensing Right For Your Company?

As a marketer of consumer products, you’ve heard about “licensing”, but you’re not sure what’s involved or whether it is something your company should consider.  Here are a few issues to consider before jumping into licensing. First, the product itself. … Continue reading

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One Mile At A Time

In November 1999 I attend my first Team N Training Informational meeting to learn about running a marathon or a half marathon to support the Leukemia & Lymphoma Society.  The speaker told the crowd, “It all begins with the first … Continue reading

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