Author Archives: Laurie Berkin

About Laurie Berkin

Laurie Berkin is the founder of Marathon Marketing. Originally from Alabama, she has called Atlanta home for over 25 years. Laurie is a corporate attorney, turned marketer, social media maven and consumer products licensing guru. She’s also a world traveler, would-be foodie and dog enthusiast.

Preparing for Licensing Expo – Part 3

Licensing Expo is a time for Licensees to focus on the “now” as they set up appointments with as many licensors as they can fit into two and half days in Las Vegas to learn about all the new properties … Continue reading

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Using Images to Support Your Social Media Campaigns

There’s no doubt that the phrase “a picture is worth a thousand words” rings true in many instances.  Let me suggest that in social media, an image is essential to your overall campaign.  While you can skillfully craft a post … Continue reading

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Preparing for Licensing Expo – Part 2

As Licensors prepare for Licensing Expo 2012 with their long to do lists from the layout and design of their exhibition booth to perfecting their sales presentation materials, it’s a good time to keep in mind that Licensing Expo is … Continue reading

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Preparing for Licensing Expo 2012: A 4 Part Series

Whether you are an experienced, might I say, even a grizzled veteran of the Licensing Industry or someone just investigating the business for the first time, Licensing Expo offers learning, networking and deal making opportunities for everyone. How can you best … Continue reading

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Seven Social Media Tips for Businesses

Does your business use social media to market? If not, now’s a great time to get started because Social Media is here to stay.  Here’s my list of Seven Social Media Tips for Businesses using and looking to use Social … Continue reading

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Is Licensing Right For Your Company?

As a marketer of consumer products, you’ve heard about “licensing”, but you’re not sure what’s involved or whether it is something your company should consider.  Here are a few issues to consider before jumping into licensing. First, the product itself. … Continue reading

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My Dog Knows Good Business

My Rhodesian Ridgeback Roxy is a very large gentle dog.  You might not guess by looking at her, but she’s also quite smart.  We’ve taken dog obedience and agility classes, and she’s an AKC certified therapy dog too. She knows … Continue reading

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One Mile At A Time

In November 1999 I attend my first Team N Training Informational meeting to learn about running a marathon or a half marathon to support the Leukemia & Lymphoma Society.  The speaker told the crowd, “It all begins with the first … Continue reading

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