Author Archives: Laurie Berkin

About Laurie Berkin

Laurie Berkin is the founder of Marathon Marketing. Originally from Alabama, she has called Atlanta home for over 25 years. Laurie is a corporate attorney, turned marketer, social media maven and consumer products licensing guru. She’s also a world traveler, would-be foodie and dog enthusiast.

4 Innovation Tools to Drive Your Business

Innovation is something we know we all need as part of our overall business plan to keep one step ahead of our competitors. We talk about it, we want it to happen, and we wish for it. But then reality … Continue reading

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Be a Hero to Your Client: 3 Tips for Superior Customer Service

Nurturing the relationship with your clients is a crucial part of a successful business. To set your business apart in a crowded marketplace you need to offer your clients something they can’t get from your competitors. Here are 3 Tips … Continue reading

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10 Lessons Learned: Marathon Marketing Celebrates 10 Years

April 6, 2014 marked a special anniversary – one that not many businesses get to celebrate.  Marathon Marketing turned ten years old! Only 34% of small businesses survive 10 years or more and I’m happy to be included in that … Continue reading

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Are You an Optimist or a Pessimist?

Look at the picture closely: Is the glass half full or half empty? Lately I’ve been giving some thought to Optimism vs. Pessimism.  Basically both are just attitudes – but what a difference each one makes on the way we … Continue reading

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Finding Focus

In a recent conversation, my colleague mentioned that she was feeling so distracted. Her ability to concentrate and stay focused which had served her so effectively during college and law school seemed to have almost disappeared. At the office, she … Continue reading

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Licensing Expos 2012: LIMA Award Winners

The Licensing Expo 2012 is underway in Las Vegas.  The exhibit floor has been filled with the buzzing sounds of deal making and networking.  Exhibitor’s booths seem more elaborate than in the past few years and Attendees appear to have … Continue reading

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Celebrating Milestones: Marathon Marketing Celebrates its 8th Anniversary

This month Marathon Marketing is celebrating eight years in business. The realization of this anniversary caused me to do a a little reflecting.  Is there anything special about the number 8? What does 8 years in business mean?    I … Continue reading

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Emory Law School Goes to the Dogs

Roxy and I recently visited with several students from Emory Law School with our pet therapy group, Happy Tails. It was final exam time and the Emory Law School set up a special room in the law library so students … Continue reading

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Preparing for Licensing Expo – Part 4: Networking

Licensing Expo is less than a month away and your calendars are now filled with back to back 30 minute appointments. Along with these direct meetings, Networking is an essential part the Licensing Expo experience. Here are a few tips … Continue reading

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A Good Apple in New York City

Last week I was in New York City for a few days of meetings with a client – let’s call him Bob.  I had arranged meetings with our marketing partners to kick off our new programs. Our first meeting was … Continue reading

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