Be a Hero to Your Client: 3 Tips for Superior Customer Service

Nurturing the relationship with your clients is a crucial part of a successful business. To set your business apart in a crowded marketplace you need to offer your clients something they can’t get from your competitors.

Here are 3 Tips for Superior Customer Service.

Be Your Client's Hero

Be Your Client’s Hero

1. Be Their Problem Solver. We realized early on that people don’t want to buy what you do. They want to buy what will help them. They hire you because you have either demonstrated through your previous work or you’re proposing a newly developed strategy how you can help them solve a specific problem. By providing a solution to your client’s problem, you’ll be their hero, strengthening your relationship by providing superior service.

2. Listen to What the Client Is Asking. Many times we are too focused on telling others what we know instead of listening to what they have to say. Next time, listen to what your client is asking from you, and take the time to process what you’ve just heard. Make sure you completely understand the issues. Then, when you can repeat their words back to them and explain how you can help them.

3. Share Your Knowledge. You are the expert and your client is relying on your expertise. Sharing your knowledge with your client can be an opportunity to build trust and confidence. If your client doesn’t understand your area of expertise, they may feel a bit disconnected from the project. This is your opportunity to share information that will help the client understand what you do. Explaining to the client what you did, why you did it, and how you made your decisions will help them feel knowledgeable and in-the-loop.

Share Your Knowledge

Share Your Knowledge


About Laurie Berkin

Laurie Berkin is the founder of Marathon Marketing. Originally from Alabama, she has called Atlanta home for over 25 years. Laurie is a corporate attorney, turned marketer, social media maven and consumer products licensing guru. She’s also a world traveler, would-be foodie and dog enthusiast.
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One Response to Be a Hero to Your Client: 3 Tips for Superior Customer Service

  1. Adam Kellogg says:

    This is a great read. Thanks for putting it together!

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