This month Marathon Marketing is celebrating eight years in business. The realization of this anniversary caused me to do a a little reflecting. Is there anything special about the number 8? What does 8 years in business mean?
I was happy to discover that in some Asian cultures the number 8 is thought to be lucky. Eight is considered a lucky number in Chinese culture because it sounds like the word meaning to generate wealth. The opening ceremony of the Summer Olympics in Beijing started at 8 seconds and 8 minutes past 8 pm (local time) on 8 August 2008. Eight is also considered a lucky number in Japanese culture. Eight gives an idea of growing prosperous, because the letter broadens gradually.
Often business milestones slip by quietly and unnoticed. I’m making an effort to change this! If your business reaches its one year anniversary – Celebrate. Eighty percent of all small businesses don’t make it past the first year. Fifty percent of businesses fail in the first five years, if you have made it that far then, Celebrate Big! We tend to think to celebrate in on years that end with -5 or -0, but why not mark the years in between? In this economy, celebrating milestones, even small ones, is good a way to keep your motivation up and encourage those around you. It also gives you an opportunity to show your appreciation to those who helped you reach your milestones.
Marathon Marketing will celebrate reaching our “lucky” 8 year anniversary. And, we send a special note of thanks to all our clients, vendors, mentors, supporters, business associates and friends who helped us reach this milestone.
How will you celebrate your business’ next milestone?