A Good Apple in New York City

Last week I was in New York City for a few days of meetings with a client – let’s call him Bob.  I had arranged meetings with our marketing partners to kick off our new programs. Our first meeting was on Thursday morning at 10 am.   I arrived early, and had time for one of my favorite New York activities – people watching, as I waited outside for my client’s arrival.  Bob was in a taxi, but morning rush hour traffic was moving at its usual slow pace, and he arrived a bit late.

We hurriedly entered the building and stepped up to security to get our building passes.  We had to show our ID’s.  As I handed the security guard my driver’s license, Bob began to search his pockets – pants, jacket, shirt, then his briefcase, but he had no luck finding his wallet.  Bob’s face showed the panicked recognition of what he had done.  His wallet was still on the seat of the taxi.

After a few phone calls, Bob was able to use the information on the taxi receipt and get in touch with the dispatcher.  The taxi driver wasn’t the actual owner of the car, so some additional detective work was needed to find the driver.  Needless to say, those of us in the room told Bob to spend his efforts on cancelling his credit cards and to try to get another ID sent to him so he could fly back home the next day.  Sadly, not one of us thought Bob stood a chance of finding the driver, much less actually getting his wallet back.  This is New York, afterall.

But, Bob remained optimistic and preserved.  After a few more phone calls, and trying to communicate with individuals whose first language is not English, Bob spoke to the taxi driver. He was elated to discover that the driver had indeed found his wallet and would be happy to bring it to him.  Twenty minutes later, Bob had his wallet safely back in his own hands.

So let’s all give a cheer to that New York City taxi driver – a “good apple” – for his honesty and goodness.  He did right thing and truly made Bob’s life much easier.  (No worries about identity theft, stolen cash, or unauthorized credit card charges).  Here’s hoping that as we hear more examples of stories with happy endings, our positive attitudes will return.  


About Laurie Berkin

Laurie Berkin is the founder of Marathon Marketing. Originally from Alabama, she has called Atlanta home for over 25 years. Laurie is a corporate attorney, turned marketer, social media maven and consumer products licensing guru. She’s also a world traveler, would-be foodie and dog enthusiast.
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